So how can your charity stand out in the current media agenda?

How do you continue to showcase your hard work in the media whilst making it relevant to the world as it is today?

What are journalists looking for and how should you position your story?

This 60 minute session will be hosted by Zurich’s Head of External Communications Tracy Dickerson. Tracy has over two decades of experience across a range of brands such as uSwitch, Glassdoor and Santander with a strong focus on creating headlines for corporate, CSR and brand building initiatives. Tracy is joined by Zurich’s PR Manager Will Kirkman who has a wealth of experience in both journalism with the Telegraph and the Daily Mail and more recently and in-house PR. The trio is rounded out with Natalie Owen, Social Media Lead at Zurich UK, creating stories and content from Tik Tok to Instagram, utilising different skills and tools for every occasion.

The session will run as follows:

Why would the media be interested in your charity?
What journalists want from you – are they really just trying to trip you up?
What’s works on social media?

Who you will be joining:

Tracy Dickerson

Tracy is adept at both growing and protecting brand reputations. With over two decades of experience, she has worked across a wide range of businesses such as Santander, uSwitch, Glassdoor and most recently Zurich Insurance. Tracy can apply these skills to any sector or business challenge and is highly accomplished in every strand of communications.

Will Kirkman

Will is a media relations manager for Zurich UK and has been with the company for two years. Will previously worked as a personal finance reporter for the Telegraph and the Mail Online, as well as a reporter for Insurance Post Magazine, during which time he won several industry awards including Rising Star of the Year at the Headline Money Awards and scoop of the year at the Property Press Awards.

Natalie Owen

Natalie is digital and social media manager for the UK, and has been with Zurich for two and a half years. Her role includes creating content across social media platforms including LinkedIn and Instagram to support and drive PR campaigns and amplify company news, encouraging engagement. Prior to this Natalie spent three years in the Marketing team at Highway Care and two years Fercell Engineering.

To join our 'Communications Power Hour' session, please register here!